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We’ve Rebranded. This is Why.

By April 14, 2019 No Comments

fathom noun

fath·​om | ˈfæð.əm

As the sun sets on our old brand something new begins; where once we vibed, now we fathom.

Our rebrand reflects the culmination of a transformative seven year journey that’s led us to a deeper understanding of ourselves, our field and our future. And though Vibe’s core values remain as our foundation, we’ve come too far to be limited to our source.

Though we may not have known it back in 2012, for us, Fathom was an inevitability.  Having started Vibe with a small crew of promisingly creative misfits and upstarts, we united under an unobtrusive, sunny masthead; biding our time by mastering our craft and honing our respective roles. But it was always our plan to break out into open waters, chart new territories and make something larger of ourselves. After all, we do our best to never be trapped by dogma, to create a diverse meritocracy built on achievement, passion and innovation; where each of us have earned our place and share the same vision of a model that’s steered by strategy and celebrates versatility and creativity. 

As we’ve evolved, we’ve realigned our identity with our intent to be a fully integrated marketing agency: to craft marketing tools and content by implementing design, media, technology and insight to generate good work and results for our clients and partners, while on a steady course of growth, mastery and exploration. This rebrand serves as the skin to our bones- keeping it all together – focused and flexible.

Yes. Transformation is uncertain… moving away from a safe and familiar path can even feel counter-intuitive… but innovation is the genesis of a powerful future, while complacency has never achieved a thing.  

…So welcome to Fathom, we craft the current. 

fathom noun

fath·​om | ˈfæð.əm

As the sun sets on our old brand something new begins; where once we vibed, now we fathom.

Our rebrand reflects the culmination of a transformative seven year journey that’s led us to a deeper understanding of ourselves, our field and our future. And though Vibe’s core values remain as our foundation, we’ve come too far to be limited to our source.

Though we may not have known it back in 2012, for us, Fathom was an inevitability.  Having started Vibe with a small crew of promisingly creative misfits and upstarts, we united under an unobtrusive, sunny masthead; biding our time by mastering our craft and honing our respective roles. But it was always our plan to break out into open waters, chart new territories and make something larger of ourselves. After all, we do our best to never be trapped by dogma, to create a diverse meritocracy built on achievement, passion and innovation; where each of us have earned our place and share the same vision of a model that’s steered by strategy and celebrates versatility and creativity. 

As we’ve evolved, we’ve realigned our identity with our intent to be a fully integrated marketing agency: to craft marketing tools and content by implementing design, media, technology and insight to generate good work and results for our clients and partners, while on a steady course of growth, mastery and exploration. This rebrand serves as the skin to our bones- keeping it all together – focused and flexible.

Yes. Transformation is uncertain… moving away from a safe and familiar path can even feel counter-intuitive… but innovation is the genesis of a powerful future, while complacency has never achieved a thing.  

…So welcome to Fathom, we craft the current. 

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