• Marketing
  • Media Production
National Bank of Bahrain

Insights into NBB’s Points Program and Customer Habits

Engineering behaviour into content


  • Banking & Finance
  • Year




    Business Analysis &
    Marketing Plan

    For NBB, we created content that blended digital experiences and designs with their core services and offerings, creating a relevant and distinct look for their primary account.

    Their Points account challenged us to take a look at user spending habits and turn them into inspiration for content.

    Concept & Theme

    The aim was to make banking seem more human and in tune with its audience.

    We wanted to put an end to people rolling their eyes when they hear the word ‘financing.’

    Campaign Implementation

    NBB’s main profile became an outlet for bank offers and promotions presented in a newly themed aesthetic.

    Points prioritised highlighting businesses people usually visited and incentivised them to spend the way they’d like and earn rewards for it.

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