Insights into NBB’s Points Program and Customer Habits
Engineering behaviour into content
Industry
Banking & Finance
Year
2023
Country
Bahrain
Business Analysis &
Marketing Plan
For NBB, we created content that blended digital experiences and designs with their core services and offerings, creating a relevant and distinct look for their primary account.
Their Points account challenged us to take a look at user spending habits and turn them into inspiration for content.
Concept & Theme
The aim was to make banking seem more human and in tune with its audience.
We wanted to put an end to people rolling their eyes when they hear the word ‘financing.’
Campaign Implementation
NBB’s main profile became an outlet for bank offers and promotions presented in a newly themed aesthetic.
Points prioritised highlighting businesses people usually visited and incentivised them to spend the way they’d like and earn rewards for it.